Three reasons for three lenses
Canon EF 24-70mm f/2.8L II
A zoom lens offering a variety of different focal lengths, making it extremely versatile and applicable for most uses. Many photographer’s consider Canon’s 24-70mm to be an essential piece of their kit, especially for on-location or remote uses, for travelling photographers who don’t want to carry multiple lenses.
At 24mm you can achieve a nice wide shot, but still have the ability to zoom in. If there had to be one lens, it would be this.
Recommended for: Fashion/Editorial Photography.
Canon 16-35 f/2.8L II Lens
Another zoom lens that is considered a ‘go-to’ lens for landscape or interiors photography, the 16-35mm is Canon’s flagship full-frame ultra wide-angle zoom lens, with a hard-to-beat optical system. It gives the flexibility of ultra wide shots, but still with the option to crop and maintain a sharp picture quality, being the sharpest lens of its kind.
The circular aperture produces a beautiful and natural background blur when shooting at wider apertures, and it too, is easily transported - a nice, light and versatile lens.
Recommended for: Interior Photography, Landscape Photography.
Canon 50mm f/1.8 Lens
A prime lens that lends itself to portrait / bokeh photography, having an incredibly shallow depth-of-field to contrast the focus of your subject and bokeh your background to bring the subject forward for half body and portrait crops. It is fast, and the circular aperture gives a softer, more uniform out of focus feel with sharp foreground objects a stand out against smooth blur: when using the large maximum aperture of f/1.2, photographer’s have outstanding control over focus with extremely shallow depth of field for creative macro-styled imagery.
Recommended for: Portrait Photography
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